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Hit the road, JACK: Station switches to new country – Marlene Heise quoted in The Bakersfield Californian

Posted on Oct 19, 2016 in Blog

“Baby, please don’t go,” Robert Plant wailed from the speakers at 97.3 Jack FM, but he might as well have been singing “Stairway to Heaven” because that was where Jack was headed. The pop-rock hits station, famous for playing what it wanted, has decided what it wants to play is country music. And so at noon Friday, Plant, the shirtless 1970s heartthrob of Led Zeppelin, morphed, mid-song, into Sam Hunt, the carefully man-scaped country music heartthrob of right now. Emphasis on right now. “Hey, Bakersfield, this is new country. Welcome to the Bull, 97.3,” a seductive recorded voice that sounded nothing like the snarky Jack guy announced to listeners tuned in for their lunchtime dose of Tom Petty and R.E.M. The conversion of Jack to the Bull means Buck Owens Productions Co., Inc., which owns market stalwart KUZZ and its twangy sister station KCWR, now has three local country stations. The thinking is that the radio group started by Bakersfield’s first country music legend should corner the market on the genre by offering a different station to all demographics: young (the Bull), middle-of-the-roaders (KUZZ) and, ahem, the more mature (KCWR). “Country is what our company knows best,” said Brent Michaels, program director for the Bull and KUZZ, where he also serves as an on-air personality. “KUZZ is celebrating its 50th anniversary this year.” Like Jack, the Bull will not use live announcers most of the day, though Toni-Marie, a veteran KUZZ disc jockey, will host a show weekdays from 2 to 6 p.m., starting Oct. 24. And nationally syndicated radio host Bobby Bones will fill the morning programming slot, starting Monday. Bones, based in Nashville, was available in the Bakersfield market on KIX 92.1 until July, when the station switched formats from country to Spanish oldies. Michaels acknowledged there will be competition among the company’s stations. Musically, KUZZ and the Bull will both play current hits; the main difference, Michaels said, is that KUZZ will continue to mix in mid-to-late-career recording artists like George Strait, Garth Brooks and Alan Jackson, while the Bull will focus entirely on current acts (though he swore, with a laugh, that the playlist would not exclude artists over 40). “Country music is evolving and on KUZZ, we try to stay current with new country but we still play the artists people grew up on, and KCW goes back even farther, to Charley Pride and Merle Haggard.” But the biggest potential for splitting its audience will come in the morning, when the popular KUZZ team of Steve Gradowitz and Geoff Emery goes head-to-head with Bones. “It’s excellent to have Bobby Bones back in Bakersfield,” Michaels said, “but Steve and Geoff, in my opinion, are the...

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HealthSouth Bakersfield Hosts Hospital – Expansion Open House

Posted on Oct 14, 2015 in Blog

BAKERSFIELD, CA – HealthSouth Bakersfield Rehabilitation Hospital will host an invitation-only open house to celebrate its new expansion. The event will occur Thursday, November 5, 2015, at 3:45 p.m. at the hospital, located at 5001 Commerce Drive in Bakersfield. Special Features Benefit Patients The approximately $7.2 million expansion, mainly built by local contractors and suppliers, adds 20 beds in private rooms, bringing the total number of beds to 86. Each of the new rooms includes state-of-the-art equipment, such as in-room oxygen and specialized plumbing for on-site hemodialysis services. In addition, two deluxe rooms have been created with bariatric patients in mind, including wider doors, larger restrooms, and built in Hoyer lifts for employee safety. Other features of the expansion include a new gym, the largest inpatient gym in the county; a second, separate dining area; a second employee lounge; and three outdoor patio spaces, which feature drought-resistant zero-scape landscaping. Upgrades Include Personnel Twenty new positions have been added to the hospital staff, including nurse supervisor, registered nurses, physical therapists, occupational therapists, case manager, and rehabilitation liaison. Two new physical medicine and rehabilitation (PM&R) physicians have been recruited to treat the additional patients who can now be seen due to the HealthSouth Bakersfield Rehabilitation Hospital expansion, bringing more experts into the community. “HealthSouth is the only acute rehabilitation hospital within about 100 miles of Bakersfield, so it is exciting to be able to offer more patients and their families’ access to the therapy they need to regain their independence,” says HealthSouth Bakersfield CEO Martha Samora. “We have consistently been near our daily capacity, and this expansion will allow us to serve up to 45 more patients every month.” About HealthSouth Bakersfield Rehabilitation Hospital HealthSouth Bakersfield Rehabilitation Hospital is an 86-bed inpatient rehabilitation hospital that offers comprehensive inpatient rehabilitation services. Serving patients throughout Bakersfield, California, and surrounding communities, the hospital is located at 5001 Commerce Drive and on the Web at About HealthSouth HealthSouth is one of the nation’s largest providers of post-acute healthcare services, offering both hospital based inpatient, outpatient and home-based post-acute care in 33 states and Puerto Rico through its network of inpatient rehabilitation hospitals, home health agencies, and hospice agencies. HealthSouth can be found on the Web at...

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Bakersfield College Foundation

Posted on Oct 13, 2015 in Blog, Featured, Portfolio

Heise Media Group is known for strengthening the clients’ brand. Not everyone realizes branding extends to events as well. When the Bakersfield College Foundation asked us to help with their annual dinner, we accepted the challenge and took the event from start to finish! The event was successfully marketed and coordinated within a short time period, keeping the event elegant and parallel with the Bakersfield College Foundation brand. We’ll let the photos speak for...

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Studying Technology’s Impact on Marketing and Advertising – Marlene Heise in Kern Business Journal

Posted on Jun 22, 2015 in Blog, Featured

Remember when a stamp, envelope and piece of stationary were your main communication vehicles? Do the words smart phone, internet, social media, pod casts, e-edition, eBlast, mean anything to you? Of course, the media landscape is changing with technology; however, that doesn’t mean that you can’t utilize cross platform mediums to make your business a success! Advertising and Marketing help businesses grow by creating a way to communicate the message of who you are as a business, why the consumer should purchase your product and why the consumers’ life will be enhanced with the use of your product. Technology provides the platform to deliver those messages to your perspective consumer. New technologies are changing the media landscape and the multiple methods that businesses communicate with customers. It may seem daunting; however, various types of technology make it possible for a little known product to become a world leader. Technology provides the opportunity to distribute advertising messages to multitudes of people with the click of a mouse. Your product or service must provide a cohesive and consistent message to consumers that span all different types of media – radio, TV, magazine, internet, smart phones and social media. Delivering consistent information and messages about a brand or a business helps establish it in the minds of potential consumers. Those messages will build your brand and develop strong customer relationships. Technology has made it possible to be more connected to your customer. With an eblast or direct mail piece you can address your customer by name. With technology you can learn how many potential customers are within a 10 mile radius of your business. With technology you know how many “hits” your web site is getting, where they are coming from and how they are accessing your web site. Engage your customer with technology, talk to them on a personal level and provide a message that is relevant to their needs and they will buy! The media landscape is changing, just remember …. • 50.3% of ecommerce website traffic comes through a mobile device ( Source: Shopify) • The average media consumption for one person each day is 7 hours of which 1.8 hours is spent on a mobile device (Source: State of Mobile) • What would people rather give up for a week than their phone? Alcohol 70%, Chocolate 63%, Sex 33% (Source: TeleNav) Yes, the media landscape is changing, but every successful business owner knows that change is inevitable and also holds a lot of opportunity. Be relevant! Utilize technology to create consistent and cohesive personalized messaging to your...

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